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Jackson partners with Junior Achievement to benefit students during financial literacy month

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Photo: Danielle Robinson and Dev Ganguly of Jackson teach JA programming to 3rd grade students in Lansing.

Lansing, Mich.- Junior Achievement of the Michigan Great Lakes (JAMGL) and Jackson National Life Insurance Company (Jackson®) are proud to partner to help better prepare students to be fiscally responsible and effective community members as part of National Financial Literacy Month in April, which Jackson will sponsor.

“We are delighted that Jackson has chosen to be the JA April Financial Literacy Month sponsor,” said Bill Coderre, JAMGL President and CEO. “We are grateful for their commitment to financial literacy education, which includes planning for each phase of life, including retirement.”

Financial Literacy Month was first recognized in the United States in April 2004 to highlight the importance of being financially responsible and to encourage people to learn about techniques that can help them become financially astute. JA and Jackson will partner to bring this learning to K-12 classrooms across 50 counties in Michigan. In addition to providing financial support, Jackson’s staff members will deliver JA financial literacy curriculum locally in third-grade classrooms in the Lansing Public School District.

“Jackson associates volunteer year after year with Junior Achievement because of the connections we make with students,” said Danielle Robinson, Assistance Vice President of Corporate Philanthropy at Jackson and Executive Director of the Jackson Charitable Foundation. “As community volunteers it is truly rewarding to spend time in the classroom and see the impact we can have on a young person’s future.”

Jackson is not only a local supporter of Junior Achievement of Mid Michigan but has also provided leadership nationally. In 2018, Jackson Charitable Foundation provided funding for the complete evaluation and re-design of the JA third-grade curriculum, JA Our City. Developed with the help of Blues Clues producer and Super Why co-creator Dr. Alice Wilder, Junior Achievement created the program to help third-grade students learn about the choices people have with money to earn, save, spend and donate. The curriculum helps students recognize methods of payment, examine the importance of money to a city and its citizens, and describes how entrepreneurial businesses meet the needs and wants of citizens. Jackson’s support of this curriculum impacts 4.8 million third-grade students each year including those from the Greater Lansing area.

Jackson’s support of financial literacy month will culminate in the company’s title sponsorship of the JA Bowling for Financial Literacy event at City Limits on 2120 E. Saginaw St. in East Lansing on Saturday, April 23. The public is invited to participate in the event with all proceeds benefitting JA financial literacy, entrepreneurship and work-readiness programming in the Greater Lansing area.

If you would like to learn more about Junior Achievement of Mid Michigan, please call 517-371-5437.


About Junior Achievement of Mid Michigan

Junior Achievement of Mid-Michigan is a division of Junior Achievement of the Michigan Great Lakes and an area office of JA USA, the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship, and financial literacy through experiential, hands-on programs. The organization offers programs to help prepare young people for the real world by showing them how to generate wealth and effectively manage it, how to create jobs which make their communities more robust, and how to apply entrepreneurial thinking to the workplace. Students put these lessons into action and are empowered to own their economic success.


About Junior Achievement USA® (JA)

Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Today, JA reaches 4.6 million students per year in 112 markets across the United States, with an additional 5.6 million students served by operations in 121 other countries worldwide. Visit for more information.


About Jackson

Jackson® (NYSE: JXN) is committed to helping clarify the complexity of retirement planning—for financial professionals and their clients. Our range of annuity products, financial know-how, history of award-winning service* and streamlined experiences strive to reduce the confusion that complicates retirement planning. We take a balanced, long-term approach to responsibly serving all of our stakeholders, including customers, shareholders, distribution partners, employees, regulators and community partners. We believe by providing clarity for all today, we can help drive better outcomes for tomorrow.

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